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Scenario: Donna Bader, Global Executive

Question 124

Multiple Choice

Scenario: Donna Bader, Global Executive
Donna Bader is a successful global business executive with 15 years marketing experience throughout Europe. Donna is participating in a forum designed to prepare young executives for their initial forays into international business.
-Suppose a company wanted to improve its ability to efficiently procure raw materials, supply components to manufacturing, and deliver products to customers in a timely fashion. Donna would advise this company to ________.


A) emphasize global awareness
B) know its customers
C) know how to analyze a problem
D) improve logistics

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