Which market location tactic is being used when a company attempts to cut the market out from under the established defender by offering a new type of product that makes the competitor's product unnecessary?
A) flanking maneuver
B) bypass attack
C) encirclement
D) guerrilla warfare
E) frontal assault

Question

Quizplus · Accepted Answer

A bypass attack involves introducing a new product or service that makes the existing options obsolete, effectively bypassing the competition by changing the rules of the game.

Which Market Location Tactic Is Being Used When a Company