The focus strategies will likely predominate when many small- and medium-sized local companies compete for relatively small shares of the total market in a(n)
A) united industry.
B) fragmented industry.
C) consolidated industry.
D) isolated industry.
E) integrated industry.

Question

Quizplus · Accepted Answer

Fragmented industries are characterized by a large number of small- and medium-sized companies competing for relatively small shares of the total market. In such an industry, focus strategies can be effective in targeting specific customer segments or niche markets. In contrast, united or consolidated industries are dominated by a few large companies, making it difficult for smaller players to compete using focused strategies. Isolated and integrated industries are not well-defined industry types.

The Focus Strategies Will Likely Predominate When Many Small- and Medium-Sized