The primary activity of a competitive intelligence unit is to
A) monitor competitors.
B) engage in corporate espionage.
C) survey stakeholders.
D) determine industry R&D statistics.
E) reverse engineer competitors' products.

Question

Quizplus · Accepted Answer

The primary activity of a competitive intelligence unit is to monitor competitors. This includes gathering information about their strategies, products, pricing, marketing, strengths, weaknesses, and other relevant factors that can impact the organization's competitive position. Engaging in corporate espionage or reverse engineering competitors' products may be illegal and unethical, and surveying stakeholders or determining industry R&D statistics are secondary activities that may support the main goal of monitoring competitors.

The Primary Activity of a Competitive Intelligence Unit Is to