Which of the following is an example of a situational factor that could affect a consumer's buying decision?
A) the buyer's social class
B) the layout of a store
C) the buyer's motivations
D) the price of a product
E) the status implications of a product

Question

Quizplus · Accepted Answer

The layout of a store is a situational factor that can affect a consumer's buying decision. It includes aspects such as the store's ambiance, lighting, displays, and convenience of product placement that can have an impact on a consumer's shopping experience and influence their decision to buy. The other options are not situational factors, but rather personal, psychological, or social factors that influence buying decisions.

Which of the Following Is an Example of a Situational