When a company performs an audit of current managerial expertise,manufacturing and financing capabilities,and the organization's execution of the 4 Ps in the marketing mix,it is primarily interested in assessing its ________.
A) reputation
B) internal strengths and weaknesses
C) profit and losses
D) external environment
E) secondary data

Question

Quizplus · Accepted Answer

The audit is focused on assessing the internal strengths and weaknesses of the company, particularly in regards to managerial expertise, manufacturing and financing capabilities, and execution of marketing strategies. This information can be used to identify areas of improvement and make necessary changes to improve overall performance and competitiveness. The other options, such as reputation, profit and losses, external environment, and secondary data may be indirectly affected by the audit, but they are not the primary focus.

When a Company Performs an Audit of Current Managerial Expertise,manufacturing