The first step in the marketing process is to ________.
A) conduct market research
B) identify an unfilled market need
C) determine costs in relation to potential benefits of the product
D) establish brand recognition
E) nurture good customer relationships

Question

Quizplus · Accepted Answer

Identifying an unfilled market need is the first and most crucial step in the marketing process. Without identifying a gap in the market, there is no purpose or potential for a product or service. This step sets the foundation for all other marketing efforts such as market research, determining costs, establishing brand recognition, and nurturing customer relationships.

The First Step in the Marketing Process Is to ________