_____ are defined as the final part of the means-end chain.
A)Means
B)Ends
C)Processes
D)Chains

Question

Quizplus · Accepted Answer

Ends are the ultimate goals or outcomes that a person wants to achieve through performing certain actions or using particular products or services. They are the final part of the means-end chain, which is a hierarchical relationship between different attributes, consequences, values, and goals associated with a product or service. The means-end chain theory suggests that people choose products or services that can help them achieve their desired ends or values, and that marketing communication should emphasize the connections between the product attributes, the functional and psychosocial consequences, the personal values, and the ultimate ends that the target audience seeks.

_____ Are Defined as the Final Part of the Means-End