Relish is a large fast food chain that operates in many countries. As there are several competitors in the fast food sector, the company has been facing intense pressures for achieving low cost structures. The company also faces the task of customizing its product line as there are significant differences in tastes and preferences among customers in different geographic locations. In order to achieve both low costs and product differentiation, the company should aim to pursue a _____ strategy.
A) global standardization
B) transnational
C) localization
D) downsizing
E) divestment

Question

Quizplus · Accepted Answer

The transnational strategy allows a company to achieve both low costs and product differentiation by combining elements of global standardization and localization. This strategy allows Relish to maintain a consistent brand image while also adapting to local tastes and preferences.

Relish Is a Large Fast Food Chain That Operates in Many