Which of the following is not a characteristic of a fragmented industry?
A) Low barriers to entry
B) Diseconomies of scale
C) Brand loyalty in the industry that may primarily be local
D) Very specialized customer needs
E) Large mass-production operation

Question

Quizplus · Accepted Answer

Fragmented industries typically do not have large mass-production operations. Instead, they tend to have many small competitors who specialize in serving niche markets with specialized customer needs.

Which of the Following Is Not a Characteristic of a Fragmented