Which of the following generic competitive strategies is a producer of commodity steel most likely to pursue?
A) Exclusive dealing
B) Broad differentiation
C) Focus differentiation
D) Broad low-cost
E) Horizontal integration

Question

Quizplus · Accepted Answer

A producer of commodity steel is most likely to pursue the broad low-cost strategy, as the market for commodity steel is price-sensitive and highly competitive. This strategy focuses on producing at the lowest cost possible in order to offer lower prices, and it involves pursuing economies of scale, cost-efficient production methods, and tight cost controls. This enables the producer to compete on price with other producers of commodity steel in the market.

Which of the Following Generic Competitive Strategies Is a Producer