Which of the following is a tactical step for getting down the experience curve ahead of competitors?
A) Premium pricing to create an image of uniqueness in consumers' minds
B) Pursuing a distinctive competence in focused marketing
C) Constructing a manufacturing plant of less than minimum efficient scale
D) Using aggressive pricing and promotions to expand sales volume as rapidly as possible
E) Making the assembly of the product as complex as possible because this results in greater learning effects

Question

Quizplus · Accepted Answer

Aggressive pricing and promotions can help increase sales volume quickly, allowing a company to move down the experience curve faster by gaining efficiencies and reducing costs through increased production.

Which of the Following Is a Tactical Step for Getting