Jackson Stiles is a marketing manager for Rock Hardware.His boss has told him to make sure each product earns at least a 25% net profit margin.When new products come into the store,Jackson enters data into Rock's DSS about the product,shipping and promotional costs associated with carrying the product.The DSS then calculates a target price based on this information.Jackson is using the DSS to conduct a ________ analysis.
A)Input-Output
B)Factor
C)Goal seeking
D)What-if

Question

Quizplus · Accepted Answer

Jackson is using the DSS to calculate a target price based on the cost of the product, shipping, and promotional costs, all in an effort to ensure that the product earns a 25% net profit margin. This is a goal-seeking analysis, as he is using the DSS to determine the necessary sales price in order to reach a specific financial goal. The other options, input-output and factor analysis, do not accurately describe Jackson's use of the DSS, and while what-if analysis could be used in this situation, it is not explicitly mentioned in the scenario.

Jackson Stiles Is a Marketing Manager for Rock Hardware