Both data-mining and OLAP software are often integrated into____________ for the purpose of collecting business intelligence about customers.
A)SCM systems
B)ERP systems
C)CRM systems
D)HRM systems

Question

Quizplus · Accepted Answer

Both data-mining and OLAP software are often used in CRM (Customer Relationship Management) systems to gather business intelligence about customers. SCM (Supply Chain Management) and ERP (Enterprise Resource Planning) systems may also collect data, but they are more focused on operational processes and supply chain management rather than customer data analysis. HRM (Human Resource Management) systems may collect employee data, but not customer data.

Both Data-Mining and OLAP Software Are Often Integrated Into____________ for the Purpose