Which of the following statements about loyalty programs is false?
A)Loyalty programs work when there is a high frequency of repeat purchases.
B)Loyalty programs work when there is little personal customization.
C)The purpose of loyalty programs is to influence future behavior.
D)The purpose of loyalty programs is to reward past behavior
E)Loyalty programs are a customer-touching application.

Question

Quizplus · Accepted Answer

Loyalty programs are primarily designed to influence future behavior by encouraging repeat purchases, rather than just rewarding past behavior.

Which of the Following Statements About Loyalty Programs Is False