Gary-Wheaton Bank is increasing its number of branches and expanding banking services in the Chicago suburbs. Management wants to advertise in Time because it offers ___ editions.
A) segment
B) regional
C) geographic
D) zone
E) statewide

Question

Quizplus · Accepted Answer

Time magazine offers regional editions, which would be most beneficial for Gary-Wheaton Bank's expansion in the Chicago suburbs. Regional editions would be targeted toward a specific geographic area, making it more effective in reaching its desired audience. Segment, geographic, zone, and statewide editions may not be as targeted and could miss the specific audience that the bank is trying to reach.

Gary-Wheaton Bank Is Increasing Its Number of Branches and Expanding