Walmart is working with its suppliers using tools such as electronic billing, purchase order verification, barcode technology, and the like to integrate data to improve overall performance. This is an example of
A) supply-chain management.
B) vertical marketing systems.
C) horizontal marketing systems.
D) contractual vertical marketing systems.
E) intensive distribution.

Question

Quizplus · Accepted Answer

The use of tools to integrate data and improve overall performance with suppliers is a characteristic of supply-chain management, which involves the coordination and management of all the activities involved in bringing products to market. The other options, such as vertical marketing systems, horizontal marketing systems, contractual vertical marketing systems, and intensive distribution, do not accurately describe this particular scenario.

Walmart Is Working with Its Suppliers Using Tools Such as Electronic