When Pepsi introduced Mountain Dew Code Red, it was
A) expanding the width of its marketing mix.
B) increasing the depth of a product line.
C) making minor modifications that did not broaden the marketing mix.
D) narrowing its marketing mix.
E) replacing poorly performing products.

Question

Quizplus · Accepted Answer

Introducing Mountain Dew Code Red increased the depth of Pepsi's product line by adding a new flavor to the existing Mountain Dew line, rather than replacing or narrowing the marketing mix.

When Pepsi Introduced Mountain Dew Code Red, It Was