There are some indications that the historically high interest by marketing researchers and their clients is beginning to wane in which of the following statistical analysis methods?
A)one-way frequency tables
B)cross-tabs
C)graphic representations
D)descriptive statistics
E)none of these

Question

Quizplus · Accepted Answer

Cross-tabs, while still a useful statistical analysis method, may be losing some interest among marketers as they turn towards more advanced techniques such as predictive analytics and machine learning. Descriptive statistics, one-way frequency tables, and graphic representations are still widely used in marketing research.

There Are Some Indications That the Historically High Interest by Marketing