The main advantage of rank order scales is that they are noncomparative rating scales producing interval scale data.
Correct Answer:
Verified
Q35: Itemized and graphic scales are considered to
Q36: Which of the following scales has a
Q37: Purchase intent scales often over estimate the
Q38: _ are truly the essence of the
Q39: Unidimensional scales are used when the concept
Q41: Likert scales measure the likelihood of purchasing
Q42: Semantic differential scales cannot be quantified.
Q43: An auto dealer hires a marketing research
Q44: In an itemized rating scale,respondents select from
Q45: Attitudes are likely to predict purchase behavior
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents