Which of the following is not characteristic of a Likert scale?
A) is a comparative rating scale
B) requires interviewee to respond to a statement
C) measures extent of agreement-disagreement with statement
D) possible to compute summated attitude scores with several statements
Concerning a concept, product or service
E) respondent considers only one statement at a time
Correct Answer:
Verified
Q28: The Stapel scale is similar to the
Q29: Marketing constructs cannot be measured using unidimensional
Q30: Semantic differential scales can be developed rather
Q31: Through _,respondents may be asked to explain
Q32: Scales are categorized in two ways according
Q34: Which of the following is a major
Q35: Itemized and graphic scales are considered to
Q36: Which of the following scales has a
Q37: Purchase intent scales often over estimate the
Q38: _ are truly the essence of the
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents