You are creating a survey that is interested in ranking customers' preferences for various brands of cola.You would definitely need to use which type of scale?
A)nominal
B)ordinal
C)ratio
D)interval
E)none of these

Question

Quizplus · Accepted Answer

An ordinal scale allows respondents to rank order their preferences among brands of cola. This would be the most appropriate scale to use for this type of survey. Nominal scales only allow for categorization and labeling, ratio and interval scales require numerical values that are not necessary for this survey.

You Are Creating a Survey That Is Interested in Ranking