There is sometimes a conflict between a company's database marketing practices and the consumer's privacy.

Question

Quizplus · Accepted Answer

Database marketing often requires collecting and storing personal data about consumers, which can potentially compromise their privacy if mishandled or used inappropriately. Consumers may have concerns about how their data is being used or shared, leading to a conflict between the company's marketing goals and the consumer's privacy expectations.

There Is Sometimes a Conflict Between a Company's Database Marketing