Which of the following is not a source of externally generated secondary data?
A)syndicated marketing research data
B)news media reports
C)Web-based reports
D)salesperson strategic intelligence reports
E)All of these are externally generated data.

Question

Quizplus · Accepted Answer

Salesperson strategic intelligence reports are not a source of externally generated secondary data as they are internally generated by the company's sales team. The other options- syndicated marketing research data, news media reports and web-based reports- are all sources of externally generated secondary data.

Which of the Following Is Not a Source of Externally