Stimulus generalisation can create a halo effect.

Question

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Stimulus generalisation occurs when a response is elicited by a similar stimulus to the one originally present during conditioning. The halo effect refers to the tendency for an individual's overall evaluation of a person, object, or company to be influenced by their initial positive or negative impression of that entity. When stimulus generalisation occurs in relation to a certain positive or negative characteristic, it can create a halo effect where the same evaluation is extended to other characteristics or related stimuli.

Stimulus Generalisation Can Create a Halo Effect