Including customer testimonials with a proposal ________.
A) is unprofessional
B) is unethical
C) establishes credibility
D) undermines the effectiveness of your proposal
E) is ethical but ineffective

Question

Quizplus · Accepted Answer

C) Establishing credibility with your audience is part of a persuasive strategy. You can demonstrate credibility by including testimonials, describing similar projects you have completed, describing resources available to you, and providing brief biographical sketches of the staff.

Including Customer Testimonials with a Proposal ________