Employee turnover is increasing at your company and morale is low, and this is becoming costlier every day. The company is unsure about the causes of this dissatisfaction, but wants to determine them so they can be remedied before things get worse. As a result, upper management asks you to do a survey to assess employee satisfaction and determine the areas that are most in need of change. The early thinking is to survey all 10,000 of its employees, including those overseas, to demonstrate how serious the company is about its commitment to improving the satisfaction of all its employees.
-The original idea is to survey every employee in the entire company, including those overseas. This would mean that you will survey ________.
A) the entire population
B) a sample
C) a convenience sample
D) a targeted sample
E) a random sample

Question

Quizplus · Accepted Answer

A) The audience from whom you want to collect survey responses is your survey population. If you can't survey the entire population, you can identify a sample or a representative portion of your population to survey.

Employee Turnover Is Increasing at Your Company and Morale Is