"What is said" and "how it is said" are outcomes of _____.
A) determining advertising budgets
B) competitive interference efforts
C) implicit communications
D) designing creative process
E) message exposure

Question

Quizplus · Accepted Answer

"What is said" refers to the message or content of the ad, while "how it is said" refers to the creative process of presenting the message. Therefore, the outcomes of determining advertising budgets, competitive interference efforts, implicit communications, and message exposure do not directly relate to the message and creative process of the ad, making D the most appropriate choice.

"What Is Said" and "How It Is Said" Are Outcomes