According to the text,most people equate social class (socioeconomic segmentation)with income,although income alone can be a poor predictor of social class.Other factors,such as education level and occupation,also go into determining social class.
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Q4: By definition,the members of a market segment
Q5: The mature adult market (55+ years old)for
Q6: A target marketing segment must be reachable.This
Q7: According to the text,market segmentation is defined
Q8: Niche strategies are concerned with _.
A) building
Q10: _ segmentation is simple but powerful in
Q11: Perceptual maps are best used by sports
Q12: The grouping of fans according to size
Q13: The market selection decisions are _.
A) product,
Q14: In psychographics,AIO stands for _.
A) area, income,
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