Which of the following terms is computed by dividing the number of clicks an ad gets by the total impressions bought?
A)Cost per click (CPC)
B)Cost per thousand (CPM)
C)Click-through rate (CTR)
D)Cost per impression rate (CPI)

Question

Quizplus · Accepted Answer

Click-through rate (CTR) is computed by dividing the number of clicks an ad gets by the total impressions bought. Cost per click (CPC) is a metric that measures how much each click on an ad costs, cost per thousand (CPM) refers to the cost of 1,000 ad impressions, and cost per impression rate (CPI) is the cost associated with each impression of an ad.

Which of the Following Terms Is Computed by Dividing the Number