Value is the direct result of:
A) a cost-benefit evaluation by the consumer.
B) a cost-benefit evaluation by the marketer.
C) the dollar value of the item.
D) the firm's skill in advertising.
E) the visibility of the product.

Question

Quizplus · Accepted Answer

Value is subjective and based on the perception of the consumer. It is the result of a cost-benefit evaluation by the consumer, where they assess whether the benefits of a product or service outweigh the cost. The marketer can influence this perception through their marketing efforts, but ultimately it is up to the consumer to determine the value of the offering. The dollar value of the item, the firm's skill in advertising, and the visibility of the product are all factors that can influence value, but they are not the direct result of it.

Value Is the Direct Result Of