All of the following statements are true about the various elements of the marketing mix EXCEPT:
A) advertising can create a favorable image for a brand by pairing it with positively evaluated stimuli.
B) consumers often do not perceive a relationship between price and quality.
C) price can be used to position a brand as a good value for money.
D) in-store displays can offer products a temporary competitive advantage.
E) promotion tells consumers what attributes they should look for in the product class.

Question

Quizplus · Accepted Answer

This statement is false. Consumers often perceive a relationship between price and quality, with higher prices often indicating higher quality in their minds.

All of the Following Statements Are True About the Various