Consumers' evaluations of salient attributes are not necessarily fixed over time but are
constant across different situations.

Question

Quizplus · Accepted Answer

Consumers' evaluations of salient attributes may change over time due to a variety of factors, such as changes in personal preferences or external factors such as availability and price. Additionally, consumers may evaluate attributes differently in different situations or contexts depending on their needs and priorities.

Consumers' Evaluations of Salient Attributes Are Not Necessarily Fixed Over