In studying marketing strategy,the marketer is most interested in:
A) techniques for repositioning his/her product
B) expanding distribution
C) identifying those consumer variables that impact the success of a marketing strategy
D) expanding the scope/use of marketing research
E) improving marketing strategies corresponding to popularity ratings.

Question

Quizplus · Accepted Answer

The marketer's main focus in studying marketing strategy is to identify those consumer variables that affect the success of a marketing strategy. This is important in developing effective marketing plans that will resonate with the target audience and achieve the desired results. Techniques for repositioning products, expanding distribution, and improving marketing strategies are all important aspects of marketing strategy, but they come after understanding the consumer variables that will impact the success of the marketing campaign. Expanding the use of marketing research is also a useful strategy, but it is a means to an end in the pursuit of identifying consumer variables. Therefore, the most important concern for the marketer is identifying the variables that can make or break a marketing plan.

In Studying Marketing Strategy,the Marketer Is Most Interested In