Of the following,ROI is easiest to calculate for ________.
A) public relations
B) advertising
C) social marketing
D) direct marketing
E) buzz marketing

Question

Quizplus · Accepted Answer

Direct marketing is easiest to calculate ROI for because the results are often directly measurable, such as responses to a direct mail campaign or online advertising. It is easier to track the cost of the campaign and the revenue generated from that campaign to accurately calculate ROI. Public relations and advertising can be more difficult to measure, as their impact may not result in immediate revenue. Social marketing and buzz marketing can also be challenging to measure because their impact is often less direct and may not result in immediate revenue.

Of the Following,ROI Is Easiest to Calculate for ________