Refer to the Passage Below to Answer the Questions That

Refer to the passage below to answer the questions that follow.
Head Over Heels is a unique children's toy and shoe store. Although it is the only store in town that has a large selection of educational toys, it also features Thomas the Tank Engine; Madeline dolls, clothes, and dollhouses; and all sorts of infant toys. Head Over Heels carries the largest selection of Stride Rite shoes in town, as well. The store advertises all year, but it advertises more heavily around back-to-school time for shoes and the holidays for toys.
-Every year Head Over Heels donates $1 dollar to the local school district for every pair of shoes sold during the back-to-school promotion.Name and describe this activity.