P&G has developed and purchased huge databases and has more than 30 million consumers in its current database.P&G routinely mines the information in the database to uncover potential buyers whose characteristics match those of their current customers for a given product and brand.What technique is P&G most likely using?
A) skimming
B) searching
C) prospecting
D) relationship marketing
E) converting

Question

Quizplus · Accepted Answer

P&G is most likely using prospecting, which involves analyzing customer data to identify potential buyers whose characteristics match those of their current customers for a given product and brand.

P&G Has Developed and Purchased Huge Databases and Has More