Refer to the scenario below to answer the questions that follow.
Bob and Larry have taken their fly fishing equipment and accessory business, Flies-R-Us, to the Internet because they wanted to expand their business. However, they don't have much money to use conventional media to drive traffic to their site.
-Bob and Larry want to reach out to customers who have made at least one purchase to encourage additional purchases and to strengthen the brand relationship.They would like to offer discounts to their best customers.Which of the following would be the most efficient and cost-effective way for Bob and Larry to reach this target population?
A) kiosks
B) electronic walls
C) email
D) corporate website
E) tech support

Question

Quizplus · Accepted Answer

Email is the most efficient and cost-effective way for Bob and Larry to reach out to their target audience. It is a direct and personalized communication channel that can offer discounts to their best customers and strengthen the brand relationship. Kiosks and electronic walls are physical forms of media that may not reach the target audience while tech support is not relevant to this objective. The corporate website may reach a larger audience but may not effectively target the best customers.

Refer to the Scenario Below to Answer the Questions That