To communicate with and build relationships with the growing Hispanic market,marketers will likely focus on how to do which of the following?
A) advertise to a homogeneous group
B) advertise to a group with widely diverse backgrounds
C) use standardized marketing
D) best use traditional mass media
E) best use tiered marketing

Question

Quizplus · Accepted Answer

The Hispanic market is diverse, with individuals from various countries and cultures, so marketers need to address this diversity in their strategies.

To Communicate with and Build Relationships with the Growing Hispanic