________ is the conscious intent on the part of the source to influence or motivate the receiver of a message to believe or do something.
A) Motivation
B) Involvement
C) Persuasion
D) Association
E) Cognition

Question

Quizplus · Accepted Answer

Persuasion involves a deliberate effort by the sender to influence or motivate the receiver to believe or act on something. It requires the sender to use various tactics and strategies to appeal to the receiver's emotions, attitudes, beliefs, and values in order to change their perception or behavior. Motivation, involvement, association, and cognition are all related concepts, but they do not necessarily imply a deliberate attempt to influence or persuade someone.

________ Is the Conscious Intent on the Part of the Source