How a brand is different and superior in some way is referred to as ________.
A) brand parity
B) brand equity
C) competitive advantage
D) psychological pricing
E) brand meaning

Question

Quizplus · Accepted Answer

The term that refers to a brand being different and superior in some way is competitive advantage. This means that the brand has something unique or valuable that sets it apart from competitors and appeals to consumers. Brand parity refers to brands that are essentially the same and offer no significant advantage over each other. Brand equity refers to the value a brand has built up over time through marketing efforts and customer associations. Psychological pricing refers to pricing strategies that appeal to consumer emotions and perceptions rather than just the physical value of the product. Brand meaning refers to the values, beliefs, and associations that a brand represents to consumers.

How a Brand Is Different and Superior in Some Way