Which method of determining a marketing budget relies primarily on the previous year's budget?
A) extrapolation
B) target costing
C) percentage of profits
D) bottom-up budgeting

Question

Quizplus · Accepted Answer

Extrapolation method relies on using historical data, such as the previous year's budget, to predict future budget needs. It assumes that future expenses will follow the same pattern as in the past.

Which Method of Determining a Marketing Budget Relies Primarily on the Previous