All of the following factors would most likely be evaluated in a staircase analysis EXCEPT ________.
A) potential market
B) brand awareness
C) marketing mix
D) purchase rate

Question

Quizplus · Accepted Answer

Staircase analysis typically evaluates factors related to consumer behavior and market potential, such as potential market, brand awareness, and purchase rate. The marketing mix, which involves product, price, place, and promotion strategies, is not typically a focus of staircase analysis.

All of the Following Factors Would Most Likely Be Evaluated