Which of the following is not an example of an analytical CRM system?
A)Business intelligence
B)Campaign management
C)Data mining
D)OLAP

Question

Quizplus · Accepted Answer

Campaign management is more closely associated with operational CRM systems, which focus on direct interactions with customers, such as marketing and service-related activities, rather than the analysis of customer data and behaviors which is the focus of analytical CRM systems. Analytical CRMs typically include business intelligence, data mining, and OLAP (Online Analytical Processing) to analyze customer data and improve business decisions.

Which of the Following Is Not an Example of an Analytical