Which of the following would be most likely to grab an audience's attention?
A)How would you like to buy a new car?
B)Did you know that this year's models get up to 50% higher gas mileage than last year's cars?
C)Our cars are well engineered and beautifully designed to appeal to the discriminating customer.
D)Our cars may cost more, but as mom always said, you get what you pay for.
E)Come in today and test drive one of our new models.

Question

Quizplus · Accepted Answer

B) In order to grab your audience's attention, your wording should make your audience want to read or hear more about your product or service. Citing the startling fact that the new cars get up to 50% more gas mileage than last year's models is more compelling than any of the other choices.

Which of the Following Would Be Most Likely to Grab