In a persuasive message, reminding your audience that they have made similar decisions to the one you would like them to make now is known as appealing to the ________ principle.
A)consistency
B)deja vu
C)reciprocity
D)scarcity
E)liking

Question

Quizplus · Accepted Answer

A) People like to act consistently and make decisions similar to the ones they made in the past. This is known as the consistency principle.

In a Persuasive Message, Reminding Your Audience That They Have