You receive a flyer in the mail telling you about the new and improved cleaning power of Brite laundry soap.
-Which of the following is most likely the desired outcome of this message?
A)The recipient will decide to purchase Brite.
B)The recipient will be impressed by the new cleaning power of Brite.
C)The recipient will do his or her laundry.
D)The recipient will throw away packages of Brite with the old formula.
E)The recipient will compare Brite with other laundry soaps.

Question

Quizplus · Accepted Answer

A) The ultimate goal of an advertising message is for the audience to purchase the good or service being advertised. While the other choices are potential reactions to this message, and ones that might eventually lead to a purchase, the desired outcome is for the consumer to purchase the product.

You Receive a Flyer in the Mail Telling You About