The greater the number of acceptable brands in a specific product category,the more likely the consumer is to be brand loyal to one specific brand.

Question

Quizplus · Accepted Answer

The statement is actually the opposite of the truth. The greater the number of acceptable brands in a specific product category, the less likely the consumer is to be brand loyal to one specific brand as they have more choices and may switch between brands based on factors such as price, promotions, and availability.

The Greater the Number of Acceptable Brands in a Specific