Consumers who ________ are more likely to be responsive to the part of an ad that is rich in product-related information or detailed description.
A) are highly ethoncentric
B) are other-directed
C) have a high need for uniqueness
D) have a low optimal stimulation level
E) are high in need for cognition

Question

Quizplus · Accepted Answer

Consumers who are high in need for cognition are those who enjoy thinking and processing information. Therefore, they are more likely to be responsive to the part of an ad that is rich in product-related information or detailed description.

Consumers Who ________ Are More Likely to Be Responsive to the Part