When an advertisement leads the consumer to think about things that draw attention to an unrecognized need,this is known as ________.
A) cognitive arousal
B) physiological arousal
C) environmental arousal
D) emotional arousal
E) biogenic arousal

Question

Quizplus · Accepted Answer

Cognitive arousal refers to the mental process that occurs when an advertisement encourages the consumer to think about things that draw attention to an unrecognized need. This type of arousal leads to a deeper level of engagement and can be an effective way to influence consumer behavior. The other answer choices do not specifically relate to this type of arousal.

When an Advertisement Leads the Consumer to Think About Things